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What´s the story?
Södertörn University College, School of Business Studies.
Södertörn University College, School of Business Studies.
2007 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
Place, publisher, year, edition, pages
Huddinge: Institutionen för ekonomi och företagande , 2007. , 60 p.
Keyword [en]
Storytelling, Storytelling through design, Corporate storytelling
Keyword [sv]
Marknadsföring, Mjuka värden, Mervärden, Varumärken
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-1255OAI: oai:DiVA.org:sh-1255DiVA: diva2:15317
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2007-06-25 Created: 2007-06-25

Open Access in DiVA

fulltext(689 kB)756 downloads
File information
File name FULLTEXT01.pdfFile size 689 kBChecksum MD5
f5ad8b4e13044f9432af82df942a29d3e1a952de778de82755b5461bc45fdcc7cd4eccaa
Type fulltextMimetype application/pdf

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Total: 756 downloads
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Total: 848 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf