En influencers överlevnad i covid-19: En flermetodsforskning om hur influencers har anpassat sitt innehåll och arbetssätt under covid-19
2020 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Abstract [en]
The purpose of the study is to delve into influencers ability to adapt during a financially strained situation. This is investigated by studying influencers during covid-19. To create an understanding and contribute to the purpose of the study, the study examines the way in which influencers adapt their way of working and the extent to which they change the creation of their content on Instagram. In addition, the study examines the way in which influencers actions towards companies in negotiations have changed. The study will fill an unexplored area in influencer marketing, from an influencers perspective, about how influencers should act in similar financially strained situations in the future.
Place, publisher, year, edition, pages
2020. , p. 59
Keywords [en]
Influencer, influencer marketing, pandemic, covid-19, social media
Keywords [sv]
Influencer, influencer marketing, pandemi, covid-19, sociala medier
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-43806OAI: oai:DiVA.org:sh-43806DiVA, id: diva2:1523109
Subject / course
Business Studies
Supervisors
2021-01-282021-01-272021-01-28Bibliographically approved