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Inköpsstrategier för ökad konkurrenskraft inom dagligvarubranschen
Södertörn University College, School of Business Studies.
Södertörn University College, School of Business Studies.
2007 (Swedish)Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesisAlternative title
Procurement strategies in order to achieve better competitive strength, within retail food industry (English)
Abstract [en]

Term: Spring term 2007

Study objects: Reitan Servicehandel AB, Vi-butikerna, ICA Sverige AB

Purpose: The purpose of this study is to analyse how procurement is used as a strategy to achieve better competitive strength, within the retail food industry.

Theoretical: The theoretical chapter illustrates different procurement organisations, multiple and single sourcing, brand equity, consumer behaviour and involvement, Efficient Consumer Response including supply chain and category management and finally Demand Chain Management.

Method: For the case studies, three food retail companies have been interviewed: Reitan Servicehandel AB, Vi-butikerna and ICA AB. To illustrate how consumer behaviour influences retail food market, several secondary consumer research studies have been analysed.

Conclusions: The results indicate that the procurement organisation can achieve a better competitive strength by a centralised organisation, which make it possible to improve conditions of terms when ordering higher purchase volumes. The sourcing strategies can improve a company’s power within the supply chain. All companies within the study had a very good knowledge about consumer behaviour. Information technology is a very important tool to achieve enhanced efficiency within the organisation. It also indicates that the procurement organisation by its knowledge in sales and marketing can improve a company’s competitive strength.

Place, publisher, year, edition, pages
Huddinge: Institutionen för ekonomi och företagande , 2007. , 83 p.
Keyword [en]
Dagligvaruhandel, inköpsorganisation, försörjningsstrategier, konsumentbeteende, konkurrensfördelar, informationsteknologi, effektiv konsument respons, Retail food industry, procurement organisation, sourcing strategies, consumer behaviour, competitive advantage, information technology, Effective Consumer Response
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-1160OAI: oai:DiVA.org:sh-1160DiVA: diva2:15218
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2007-06-07 Created: 2007-06-07

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fulltext(577 kB)1743 downloads
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c0068b830cb33fdc13f0b09abf739f2ee69582d311169850c1f3645509db419f983aeb7e
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf