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Produktplacering: En komparativ studie av amerikansk och svensk TV-produktion
Birkedahl, Andreas
Södertörn University College, School of Business Studies.
Burlin, Ann
Södertörn University College, School of Business Studies.
2007 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 points / 15 hp
Student thesis
Place, publisher, year, edition, pages
Huddinge: Institutionen för ekonomi och företagande , 2007. , p. 60
Keywords [sv]
produktplacering, marknadsföring, kommunikation, hybridmeddelanden, varumärke
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:sh:diva-1141
OAI: oai:DiVA.org:sh-1141
DiVA, id:
diva2:15197
Uppsok
samhälle/juridik
Supervisors
Larsson, Tommy
Examiners
Larsson, Tommy
Available from:
2007-04-25
Created:
2007-04-25
Open Access in DiVA
fulltext
(392 kB)
2692 downloads
File information
File name
FULLTEXT01.pdf
File size
392 kB
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SHA-1
2b2e5d0793397b693cbd9b00e356aaff354aac98f4bf7cdac7657fafdb0ade85af500ce2
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fulltext
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application/pdf
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School of Business Studies
On the subject
Business Administration
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Total: 2694 downloads
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https://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1141
Direct link
http://sh.diva-portal.org/smash/record.jsf?pid=diva2:15197
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
harvard-anglia-ruskin-university
apa-old-doi-prefix.csl
sodertorns-hogskola-harvard.csl
sodertorns-hogskola-oxford.csl
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
harvard-anglia-ruskin-university
apa-old-doi-prefix.csl
sodertorns-hogskola-harvard.csl
sodertorns-hogskola-oxford.csl
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
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html
text
asciidoc
rtf
html
text
asciidoc
rtf
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