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Produktplacering: En komparativ studie av amerikansk och svensk TV-produktion
Södertörn University College, School of Business Studies.
Södertörn University College, School of Business Studies.
2007 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
Place, publisher, year, edition, pages
Huddinge: Institutionen för ekonomi och företagande , 2007. , p. 60
Keywords [sv]
produktplacering, marknadsföring, kommunikation, hybridmeddelanden, varumärke
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-1141OAI: oai:DiVA.org:sh-1141DiVA, id: diva2:15197
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2007-04-25 Created: 2007-04-25

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fulltext(392 kB)2692 downloads
File information
File name FULLTEXT01.pdfFile size 392 kBChecksum SHA-1
2b2e5d0793397b693cbd9b00e356aaff354aac98f4bf7cdac7657fafdb0ade85af500ce2
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf