Entrepreneurship is celebrated as a miracle for all sorts of reasons and has increasingly been lauded for its capacity to ‘respond to needs’ or to ‘meet societal challenges’. The experiences from these transdisciplinary entrepreneurship and innovation initiatives reveal a continued need to develop working methods and mobilize resources for this work. The field of entrepreneurship consists of the academic literature as well as a broader discourse to which practitioners, media and policy makers also contribute arguments. Entrepreneurship research stems from the study of specific dynamic activities framed in economic theory. The spread of entrepreneurship into different spheres in society in recent decades is to a large extent characterized by the acclaimed characteristics of phenomena that have been nourished by decades of economic embeddedness. Epistemologically, the field of entrepreneurship can generally be characterized as rather pragmatic. In the field of entrepreneurship and innovation, there has been an obvious response to the call for sustainable development.