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Att snusa eller inte snusa: Omgivande påverkansfaktorer på svenska snusares attityder
Södertörn University College, School of Business Studies.
Södertörn University College, School of Business Studies.
2007 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
Abstract [en]

The purpose of this essay has been to examine whether attitudes and behavior among Swedish people who takes snuff are dissonant or not and how their attitudes are affected by the media debate about the health risks snuff can cause. Furthermore, we were interested in finding out how different reference groups´ attitudes would influence the attitudes and the willingness of people to stop taking snuff and investigate how much control the people who take snuff think they have. To answer these questions we chose to ask primarily students at Stockholm University and Södertörns Högskola. The students were asked to fill out a questionnaire with 22 questions and the 100 responses we collected were worked up in a statistic program, SPSS, on the computer. The main models used for the essay and for the questionnaire were the Theory of Planned behavior and the Dissonance theory. Later, theories about rationality, risks and health were added to the essay.

The results showed that the media debate does not influence the respondents to stop taking snuff and since the majority of the respondents had many friends that took snuff as well, the respondents didn’t feel any great dissonance which made their intention to stop even smaller. The answers to the question about the perceived behavior control tended to be quite contradictive. The respondents admitted to be addictive to nicotine but at the same time they said that they were able to quit taking snuff tomorrow if they wanted to. It seems like they underestimated the power of nicotine and overestimated their ability to quit. This is according to earlier research a very common thing among addicts.

The results are not statistically significant since the number of respondents were very few. This essay may serve as a preliminary investigation for further research in this area.

Place, publisher, year, edition, pages
Huddinge: Institutionen för ekonomi och företagande , 2007. , 90 p.
Keyword [en]
Snuff, consumers, attitudes, behavior, media, reference groups, control, risk, addiction
Keyword [sv]
Snus, konsumenter, attityder, beteende, media, referensgrupper, kontroll,
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-1084OAI: oai:DiVA.org:sh-1084DiVA: diva2:15135
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2007-02-22 Created: 2007-02-22

Open Access in DiVA

fulltext(406 kB)1067 downloads
File information
File name FULLTEXT01.pdfFile size 406 kBChecksum MD5
ab0feecd0d252d6ce9e082b54e443111194ef02f99c6d71b967fa0c7f75f8f0f58174f65
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf