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Living the brand: En varumärkesbyggande företagskulturstrategi
Södertörn University College, School of Business Studies.
Södertörn University College, School of Business Studies.
2007 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
Place, publisher, year, edition, pages
Huddinge: Institutionen för ekonomi och företagande , 2007. , 72 p.
Keyword [sv]
varumärke, kommunikation, motivation, living the brand, varumärkesstrategi, företagskultur
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-1070OAI: oai:DiVA.org:sh-1070DiVA: diva2:15120
Uppsok
samhälle/juridik
Supervisors
Available from: 2007-02-15 Created: 2007-02-15

Open Access in DiVA

fulltext(2104 kB)1083 downloads
File information
File name FULLTEXT01.pdfFile size 2104 kBChecksum MD5
fc1b8737568febf9e7afe76df37f8a1831201528a124884e659c840d57bec62f19aa0405
Type fulltextMimetype application/pdf

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Business Administration

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Total: 1083 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf