Living the brand : En varumärkesbyggande företagskulturstrategi

Johansson, Johanna; Larsson, Johan

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Living the brand: En varumärkesbyggande företagskulturstrategi

Johansson, Johanna

Södertörn University College, School of Business Studies.

Larsson, Johan

Södertörn University College, School of Business Studies.

2007 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis

Place, publisher, year, edition, pages

Huddinge: Institutionen för ekonomi och företagande , 2007. , p. 72

Keywords [sv]

varumärke, kommunikation, motivation, living the brand, varumärkesstrategi, företagskultur

National Category

Business Administration

Identifiers

URN: urn:nbn:se:sh:diva-1070OAI: oai:DiVA.org:sh-1070DiVA, id: diva2:15120

Uppsok

samhälle/juridik

Supervisors

Larsson, Tommy

Available from: 2007-02-15 Created: 2007-02-15

Open Access in DiVA

fulltext(2104 kB)

1406 downloads

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Type fulltextMimetype application/pdf

Total: 1410 downloads

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