Over the past decade, data journalism has received considerable attention among scholars, pointing to novel forms of investigative reporting as well as new daily practices of news production. This study contributes to existing scholarship by conceptualizing data journalism through distinctions between hard and soft news in relation to service journalism. We analyze news produced by specialized data desks in Swedish public service organizations over a 5-year period (2015?2019) and propose a model for how service journalism attributes can be used as a bridge between the binary categories of hard and soft in data journalism. With this model, we point to how data journalism in public service organizations challenges established notions of soft and hard news and how hybrid production practices open up new research trajectories concerning the societal significance of news in the digital age.