The transdisciplinary collaborative project “Propaganda and management of information in the Ukraine-Russia conflict” (2016–2018) that the authors were a part of, focused on Ukrainian actors and used ethnography, and particularly interview, as its primary methodology. We have been interviewing journalists, media experts, historians, etc. Many of the informants highlighted their roles as activists and change agents in the post-2014 society. Coming from different research fields (history and journalism and media studies), we have been reflecting upon the tension between our striving at academic neutrality and the different disciplinary approaches, as well as unavoidable emotional involvement in the subject we scrutinize. The chapter is based on dialogic autoethnography wherein we reflect on the challenges the researchers face when conducting ethnographic research on activists and dealing with such sensitive issues as information warfare and armed conflict. This becomes especially problematic when scholars come from the countries involved in the conflict, Ukraine and Russia. It continues the discussion about the role of emotions in ethnographic research. We aim to contribute to several discussions: field of conflict ethnography, work in multidisciplinary research environment, and particularities of conducting interviews with activists.