To achieve innovative performance in team-based working environments there are several factors which determine how well a team operate. It is crucial for business leaders to identify the clues of the innovation process in order to exploit the potential of creative solutions in IT-based product development. This study presents the project framework Scrum, which has gained popularity in recent years and has been adopted all over the world in delivering fast, and incremental IT-solutions. The framework consists of cross-functional teams, rules, artifacts and is based on routine events throughout the developmental process. Although the intended purpose of this framework is not for innovative performance, several researchers have found the framework being used in both managing innovative activities and to produce innovative results. Without specifying where in the process it occurs and how it facilitates innovative behaviour. By examining today's most used agile framework for developing, delivering and sustaining complex IT-products we aim to understand how organizations can utilize this framework in achieving innovative product development. The core methodology consists of interview studies with employees as well as executives in daily contact to the Scrum framework. 

The literature study finds that the activities found in the Scrum framework bears resemblance to activities found regarding innovative product development. Mainly in the areas regarding learning and the width of cross-functional competency that resides in the development team. 

Furthermore the study suggests that the Scrum framework allows the team a high degree of agency within the developmental process, which allows for creative development alongside the project goal. In regards to this dynamic the study finds that the innovativeness is then mainly dependent on the individuals consisting in the project group, and the work ethic, competence and willingness to be transparent in a group setting is what decides the capability to capture learning as a part of innovation. Further, we discovered that events such as Dailies and Retro to have a big impact in innovative aspects moving the project development process forward.