Among the strategies followed by far right groups for normalising their messages of intolerance in contemporary Europe, sites of memory play a pivotal role. Adopting an actor-centred and instrumentalist perspective of memory work and memory politics, the article considers sites of memory as products of the framing and staging of the past by the memory entrepreneurs, leading figures within the community of remembrance who, mastering the art of memorialisation, strive to establish their revisionist history within the state-endorsed memory politics. The far right memory entrepreneurs spatialise their memory work in sites of memory that downplay the history of violence of their group and present its heroic and patriotic side. The degree of success in contesting such sites shows whether the memory entrepreneurs have succeeded in normalising their messages. The article analyses the making and the contestation of a site of memory established by the far right in post-communist in Romania.