The present study conducts a telecinematic discourse analysis of the popular Netflix series 13 Reasons Why and investigates how the linguistic performances of the main characters establish patterns, which provide the series a structure. The aim is todetermine how the series is structured linguistically and how distinct character identity is achieved through language.  To do this, transcriptions are made of different parts of the main character’s narration and the second main character’s dialogues in each episode of the series’ first season. Previous research indicates the significant role of different linguistic elements when construing characters and establishing narrative cohesion, such as repetitions, discourse markers, expressivity, stability, logical sense and style of language. This study provides further illustration of how narrative cohesion and characterization are achieved through telecinematic discourse. Such strategies provide the series a structure, which in turn supports variation in characters and setting.