In a process of continuously adjusting to and counteracting the circumstances of conflict since 2014, the Ukrainian media community has become polarized (Budivska & Orlova, 2017). Nygren et al. (2018) observe a confrontation between the ideal of neutrality in coverage and favoring “patriotic journalism” in practice among Ukrainian journalists. This article takes this discussion further and highlights the role of professional journalism associations and international organizations in the struggles within the journalism culture in the situation of conflict. The article uses Ginosar’s (2015) interpretation of Hanitzsch’s (2007) model of journalism culture and Mouffe’s (2013) conceptualization of agonistic vs. antagonistic struggle to discuss the project Two Countries — One Profession is initiated and supported by the OSCE Representative on Freedom of the Media. Finally, it draws on the reactions by the Ukrainian media community.