Background: Motivation creates meaning in both big and small things. Previous studies have shown that the field of motivation is important as it affects the skills individuals develop, which jobs and careers individuals take on and also how individuals allocate resources such as attention, effort and time. Motivation is essential for both individual well-being and organizational success. In an increasingly globalized world, companies can become more competitive by hiring consultants and reports have shown that the consulting sector is expanding.

Purpose and issue: The purpose with this study is to examine how work motivation is founded in consultants and also if there are any factors that differs between full time employed and part time employed consultants.

Method: This study is a qualitative case study. Eight semi structured interviews, where the respondents have been answering questions related to work motivation, have been made. The collected empirical data has then been analyzed using a theory synthesis and previous research.

Conclusion: The result in this case study has shown that fellowship and relationships, own growth, responsibility, rewards and goals are important elements in motivation. It is, however, a bit problematic to make a general conclusion out of these results because they contain different perceptions, reasonings and opinions among the respondents.