Besatta av varumärken 2019 (Swedish)In: Organisation & Samhälle, ISSN 2001-9114, E-ISSN 2002-0287, no 2, p. 50-55Article in journal (Other academic) Published

Abstract [sv]

Vad händer med oss människor när konceptet varumärken blir så allmängiltigt att det får krypa in under vår hud?

Place, publisher, year, edition, pages

Uppsala: Föreningen Företagsekonomi i Sverige , 2019. no 2, p. 50-55

Keywords [sv]

varumärken, kommunikation, influencers, internet

National Category

Business Administration

Research subject

Politics, Economy and the Organization of Society

Identifiers

URN: urn:nbn:se:sh:diva-40372OAI: oai:DiVA.org:sh-40372DiVA, id: diva2:1414251

Part of project

Brands resonating co-authors, The Foundation for Baltic and East European StudiesAvailable from: 2020-03-12 Created: 2020-03-12 Last updated: 2020-04-06Bibliographically approved

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Authority records

Winroth, Karin

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