The article focuses on the increasing adoption of media logic and the corresponding change of habitus in the field of academic history in Eastern Europe, with a particular focus on Ukraine. Departing from both mediatisation theory and memory studies, authors consider a range of relevant phenomena from across the region, before considering in more depth the case of LikBez, a grassroot initiative of Ukrainian historians, aimed at debunking historical myths spread both inside and outside Ukraine. The amalgamation of historical knowledge and multiple media platforms to convey it, it is argued, ushers in the era of mediatisation of history.