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Why a few Social Networking Sites Succeed While Many Fail
Luleå University of Technology.ORCID iD: 0000-0002-3994-5365
University of Arkansas, USA.
Royal Institute of Technology, KTH / Luleå University of Technology.
Royal Institute of Technology, KTH.
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2015 (English)In: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference / [ed] Mary Conway, Cham, 2015, p. 283-285Conference paper, Published paper (Refereed)
Abstract [en]

The purpose of this research is to study why a few social networking sites (SNSs) succeed, while many others fail. Collecting data from 89 Facebook users reveals that electronic word of mouth (EWOM), ease of use, source credibility, information usefulness, and user participation contribute to the success of SNSs.

Place, publisher, year, edition, pages
Cham, 2015. p. 283-285
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Keywords [en]
Social Networking Site, Online Social Network, Technology Acceptance Model, Source Credibility, User Participation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-40282DOI: 10.1007/978-3-319-10873-5_164ISBN: 978-3-319-10873-5 (electronic)ISBN: 978-3-319-10872-8 (print)OAI: oai:DiVA.org:sh-40282DiVA, id: diva2:1410833
Conference
Academy of Marketing Science (AMS) Annual Conference, Coral Gables, FL, USA, May 24-27, 2011.
Available from: 2018-04-23 Created: 2020-03-02 Last updated: 2020-03-17Bibliographically approved

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Kordestani, Arash Abolghasemi

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
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  • asciidoc
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