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Organizing music, organizing gender: Algorithmic culture and Spotify recommendations
Södertörn University, School of Culture and Education, Gender Studies.ORCID iD: 0000-0002-2540-8497
2020 (English)In: Popular Communication, ISSN 1540-5702, E-ISSN 1540-5710Article in journal (Refereed) Epub ahead of print
Abstract [en]

Spotify is self-reporting to have 232 million monthly active users in July 2019, including 108 million paying subscribers. Often naturalized by listeners as a mere window into great collections of music, Spotify is an intricate network of music recommendations governed by algorithms, displayed as a visual interface of photos, text, clickable links, and graphics. With the aim to analyze how three Spotify functions, related artists, discover, and browse, organize and represent gender while organizing and representing music Spotify is here investigated through empirical material collected in qualitative online ethnographic studies during 2013–2015. The article problematizes how music is organized in algorithmic culture and uncovers gendering that can ensue as a result of the service’s recommendation algorithms: creating closer circles for music consumption, and organizing music by similarities in genre and gender.

Place, publisher, year, edition, pages
Routledge, 2020.
Keywords [en]
Music, gender, genre, algorithmic culture, streaming services, Spotify
National Category
Gender Studies
Research subject
Critical and Cultural Theory
Identifiers
URN: urn:nbn:se:sh:diva-39954DOI: 10.1080/15405702.2020.1715980Scopus ID: 2-s2.0-85078591565OAI: oai:DiVA.org:sh-39954DiVA, id: diva2:1386836
Part of project
Musikanvändning i de digitala mediernas tidsålder: En kvalitativ studie om internetbaserade musikkulturer bland unga i Moskva och Stockholm, Riksbankens Jubileumsfond
Funder
Riksbankens Jubileumsfond, P11-0687:1Available from: 2020-01-20 Created: 2020-01-20 Last updated: 2020-02-14Bibliographically approved

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Werner, Ann

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf