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Smart City Tourist Segmentation: How can aspects of heritage experience be used in city tourist segmentation?
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.ORCID iD: 0000-0003-3041-7467
2018 (English)In: Tourism Implications and Dilemmas: 24-26 September 2018: UiT The Artic University of Norway, Alta, Norway: Book of Abstract, Alta, Norway: UiT , 2018, p. 70-70Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Most tourists to Sweden come to urban areas, but a dilemma is that there is a lack of visitor attractions to offer experiences in the cities. Therefore, the shift from heritage being only preserved to also being experienced by different tourist segments is welcome.

Different tourist segments have their own unique heritage experiences. The “classical” experience aspects proposed by Pine & Gilmore (1999) can be used to explain the experience. However, special aspects of experience at heritage sites have been pointed out, such as Must See, Must Learn, Must feel and Must evolve (Poria, 2012).

Visit Sweden (2018) focuses on three tourist segments, such as Active family. Our empirical studies show that the experience-related motives of visit are somewhat different for these three segments. The study also shows that human senses are strongly connected to the experience, but the importance of the senses differ. Another empirical implication is that smart cities give prerequisites for what Mossberg (2007) call experiencescape.

The purpose of the present study is to clarify how tourists' experiences of heritage attraction can be analysed into aspects of experience for different segments of tourists, and how this may be further applied in the market segmentation. An overall case study method will be used to study three maritime tourist attractions.

The research contribution is to show how meaningful aspects of experience can represent the experience of heritage attractions for different target groups. This is based on that aspects of tourist experience can emerge from the sensory impressions (Agapito et. al, 2014). Ano­ther contribution is how these aspects of experience can be used in marketing segmen­tation using the smart city tourism concept. Finally, this research will hopefully give attraction developers new tools to market well-attended and efficiently marketed heritage attractions.

Place, publisher, year, edition, pages
Alta, Norway: UiT , 2018. p. 70-70
Keywords [en]
City tourist segmentation, Human senses, Experience aspects, Heritage visitors, Smart city tourism
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Other Social Sciences
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Identifiers
URN: urn:nbn:se:sh:diva-39797OAI: oai:DiVA.org:sh-39797DiVA, id: diva2:1384860
Conference
27th Nordic Symposium on Tourism and Hospitality Research, Alta, September 24-26, 2018.
Available from: 2020-01-11 Created: 2020-01-11 Last updated: 2020-01-14Bibliographically approved

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Andersson, Göran

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf