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Scrolla, kommentera eller gilla?: En studie av hur användare reagerar på inlägg på sociala medier som rör samhällsdiskussioner.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Scroll, comment or like? : A study of how users react to posts on social media that concern social issues and discussions (English)
Abstract [sv]

Denna kandidatuppsats tar upp samhällsfrågor kopplade till sociala medier, till exempel huranvändare delar med sig av sina åsikter kring samhällsfrågor på sociala medier samt deras reaktion på dessa diskussioner i sociala medier. I denna studie använde vi oss av metoden enkätundersökning för datainsamling, sedan analyserades all data via en tematisk analys.

Resultatet visade att respondenterna reagerade olika på inlägg i samhällsdiskussioner på sociala medier. Resultatet analyserades i två teman, tema 1 besvarar hur användare reagerar på samhällsdiskussioner i sociala medier, tema 2 besvarar frågan hur villiga användare är att delta i samhällsdiskussioner på sociala medier. Vissa respondenter anser att kunna delta i samhällsdiskussioner på sociala medier ger de en möjlighet att uttrycka sig samt upplysa sina följare. Andra respondenter väljer att inte delta i dessa diskussioner då de anser att det är slöseri med tid samt att det inte kommer ha någon positiv påverkan utan istället starta onödiga diskussioner och konflikter, därför väljer dessa respondenter att hålla sina åsikter privata.

Abstract [en]

This bachelor thesis addresses social matters linked to social media, such as how users share their views on social issues and their reaction to these discussions in social media. In this study, we used the survey methodology for data collection. Afterwards, we analyzed the data through a thematic analysis.

The result showed that the respondents reacted differently to contributions to social discussions on social media. The result was analyzed in two themes; theme 1 answers how users react to social discussions on social media, and theme 2 answers the question of how willing users are to participate in social discussions on social media. Some respondents believe that being able to participate in social discussions on social media gives them an opportunity to express themselves and educate their followers. Other respondents choose not to participate in these discussions as they consider that it is a waste of time and that it will have no positive impact but instead start unnecessary discussions and conflicts. Therefore, these respondents choose to keep their opinions private.

Place, publisher, year, edition, pages
2019. , p. 68
Keywords [en]
Social Media, society, individuals, opinions, reaction
Keywords [sv]
Sociala medier, samhälle, individer, åsikter, reaktion
National Category
Media and Communications Media Engineering
Identifiers
URN: urn:nbn:se:sh:diva-38400OAI: oai:DiVA.org:sh-38400DiVA, id: diva2:1326607
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Available from: 2019-06-19 Created: 2019-06-18 Last updated: 2019-06-19Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf