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(Fu)turistiska upplevelser: En studie om upplevelseaktiviteter
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syfte: Syftet med studien är att öka förståelsen för vilka faktorer en upplevelseaktivitet behöver innehålla för att ha potential som en turistisk aktivitet.

Metod: Denna studie har genomförts genom kvalitativ metod där Interpretativ fenomenologisk analys utgjort arbetssättet, med intervjuer som grund.

Teori: Teorin behandlar upplevelser med fokus på aktiviteter, samskapande och motivation som centrala delar. Teorin avslutas med en teoretisk syntes för att sammanfatta och knyta ihop de olika delarna.

Empiri: 19 stycken intervjuer genomfördes och dessa redovisas i empirin. Frågorna under intervjuerna togs fram utifrån teorikapitlet och med målet att besvara syftet. 

Slutsats: Slutsatsen visar att såväl motivation som samskapande är två faktorer som spelar stor roll för konsumenter och är kraftigt bidragande orsaker till huruvida en upplevelseaktivitet kan fungera som en turistisk aktivitet. Författarna upptäckte även ett samband mellan motivation och samskapande i form av att konsumenters motivation inför upplevelsen påverkar vilken grad av samskapande de upplever vilket i sin tur påverkar hur lyckad upplevelsen blir.

Abstract [en]

Purpose: The purpose of the study is to increase understanding of which factors an experience activity needs to contain to have potential as a tourism activity.

Method: This study has been conducted through qualitative methodology where interpretative phenomenological analysis constituted the working method, with interviews as basis.

Theory: The theory deals with experiences focusing on activities, co-creation and motivation as key elements. The theory ends with a theoretical synthesis to summarize and tie the various parts together.

Empiria: 19 interviews were conducted and these are reported in the empiria. The questions during the interviews were based on the theory chapter with the aim of answering the purpose.

Conclusion: The conclusion shows that both motivation and co-creation are two factors that play a major role for consumers and are strongly contributing reasons for whether an experience activity can act as a tourism activity. The authors also discovered a correlation between motivation and co-creation in the sense that consumers' motivation for the experience influences the degree of co-creation they experience, which in turn affects how successful the experience is.

Place, publisher, year, edition, pages
2018. , p. 35
Keywords [en]
Experience Activity, Motivation, Co-creation, Tourism Industry, Escape Room
Keywords [sv]
Upplevelseaktivitet, Motivation, Samskapande, Besöksnäring, Escape Room
National Category
Social Sciences Interdisciplinary
Identifiers
URN: urn:nbn:se:sh:diva-38077OAI: oai:DiVA.org:sh-38077DiVA, id: diva2:1307367
Subject / course
Tourism Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2019-04-29 Created: 2019-04-26 Last updated: 2019-04-29Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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