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Dark, Difficult and Depressing: Nordic Crime Novels in the Eyes of the Beholder
Södertörn University, School of Social Sciences, Business Studies.ORCID iD: 0000-0001-7636-8846
2019 (English)In: Nordic Consumer Culture: State, Market and Consumers / [ed] Søren Askegaard & Jacob Östberg, Eds., Cham: Palgrave Macmillan, 2019, 1, p. 193-212Chapter in book (Refereed)
Abstract [en]

Nordic crime novels have become a phenomenon on the global book market, famous for painting a dark picture of previously idealized societies. The success of Nordic Noir belongs specifically with its reception in Germany, which holds a longstanding interest in all things Northern or Scandinavian. Nordic crime novels are translated and packaged in ways to render them with a specific Northern ambiance: snowy, solitary and sinister. Brands then belong with paratext, such as backside texts and cover images that construct a given text. The main argument is that brands like Nordic Noir resonate culture and thrive on the paratextual threshold. This chapter combines interviews with literary agents, an editor and German-language readers with illustrative examples of paratextual elements of Nordic Noir and especially Schwedenkrimi. Firstly, the German market was already primed by interest in Noir and regional identity before the emergence of Nordic Noir, creating a backdrop for its reception. For readers Nordic Noir connects outer and inner landscapes, creating a more nuanced understanding that even “normal” people can become criminal. To conclude, the case of crime novels and Nordic Noir highlight how paratext can bring out symbolic qualities of a text in a way that resonates and reverberate a brand, and especially across cultural borders.

Place, publisher, year, edition, pages
Cham: Palgrave Macmillan, 2019, 1. p. 193-212
Keywords [en]
Nordic Noir, Skandinavienkrimi, Schwedenkrimi, brand paratext, popular literature, genre, crime novels, regionalization, book market, book cover, Germany, Baltic Sea
National Category
Economics and Business
Research subject
Baltic and East European studies
Identifiers
URN: urn:nbn:se:sh:diva-37927DOI: 10.1007/978-3-030-04933-1Local ID: 2015/3.1.1/717ISBN: 978-3-030-04932-4 (print)ISBN: 978-3-030-04933-1 (electronic)OAI: oai:DiVA.org:sh-37927DiVA, id: diva2:1301192
Part of project
Brands resonating co-authors, The Foundation for Baltic and East European Studies
Funder
The Foundation for Baltic and East European Studies, 50/2015Available from: 2019-04-01 Created: 2019-04-01 Last updated: 2019-08-29Bibliographically approved

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Schultz Nybacka, Pamela

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf