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Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective
Mälardalen University.
Södertörn University, School of Social Sciences, Business Studies.
Villanova University, Villanova, PA, USA.
Luleå University of technology / University of Vaasa, Vaasa, Finland.
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2019 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 101, p. 597-606Article in journal (Refereed) Published
Abstract [en]

Based on a sample of 148 Swedish firms, this study investigates the complementary relationships between internal and external coordination and external intelligence quality to explain product innovation performance. The results show that, with increasing manufacturing-marketing coordination, higher market intelligence quality or higher supply chain intelligence quality are positively associated with product innovation performance. The complementary roles of internal and external coordination and intelligence quality have theoretical and practical implications.

Place, publisher, year, edition, pages
2019. Vol. 101, p. 597-606
Keywords [en]
Market intelligence quality, Supply-chain, Coordination, Sweden
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-37855DOI: 10.1016/j.jbusres.2019.02.058ISI: 000473379000058Scopus ID: 2-s2.0-85062679697OAI: oai:DiVA.org:sh-37855DiVA, id: diva2:1295629
Available from: 2019-03-12 Created: 2019-03-12 Last updated: 2019-08-05Bibliographically approved

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Oghazi, Pejvak

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