sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Besöksnäringens arbete med upplevelsedesign och sociala medier i Stockholms skärgård: En studie kring den digitala besökarens inverkan på besöksnäringen i Stockholms skärgård
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Today, visitors use social media before, during and after travels to share, create and discuss content with others. This means that the visitor industry needs to profile themselves on social media to communicate their services toward their visitors. Parallel to this development, a creative tourist class has been emerging. This group demands new experiences that differs from a previous more conventional tourism, which is spreading among the public and is marketed more often on social media. This study analyze how the visitor industry experience the digital visitor and the new creative tourist class in Stockholm Archipelago. The result of the study shows that social media is a tool, which allows the people working in the visitor industry to multitask because they can bring it anywhere. Due to the digital visitors high interactivity online, the visitor industry are being challenged on both resources and knowledge. It is also shows that it makes it possible for smaller businesses to market themselves globally and easily reach their target group in a profitable way. 

Place, publisher, year, edition, pages
2018. , p. 57
Keywords [en]
Social media, visitor industry, tourism, digital divide, experience design, Stockholm archipelago, creative tourist class, rural areas
National Category
Media Engineering
Identifiers
URN: urn:nbn:se:sh:diva-37462OAI: oai:DiVA.org:sh-37462DiVA, id: diva2:1283249
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Available from: 2019-01-28 Created: 2019-01-28 Last updated: 2019-01-28Bibliographically approved

Open Access in DiVA

fulltext(532 kB)140 downloads
File information
File name FULLTEXT01.pdfFile size 532 kBChecksum SHA-512
643d3079cd25a0dd37eac5a4f8f2bed89fa5a39ddaebcdf9b03e86a605c57a7d9b8f7fb41eb632d346de379c15e6ce9908882b8de489c6869c4d129dadfb6c6a
Type fulltextMimetype application/pdf

By organisation
Media Technology
Media Engineering

Search outside of DiVA

GoogleGoogle Scholar
Total: 140 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 83 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf