The past 15 years have seen a fresh approach to management training. One of the areas that has generated the most interest around Europe is how to improve project creation and co-creation, based, among other things, on 4H innovation models (quadruple helix comprising academia, government, industry and civil society) has become firmly established as one of the most important tools. Below is a description of three current cases that illustrate how different 4H actors are tackling the challenge of providing management training for co-creation in context.