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The impact of climate information on milk demand: Evidence from a field experiment
Swedish University of Agricultural Sciences.ORCID iD: 0000-0003-1653-3437
Uppsala University.
Swedish University of Agricultural Sciences.
Uppsala University.
2016 (English)In: Food Policy, ISSN 0306-9192, E-ISSN 1873-5657, Vol. 58, p. 14-23Article in journal (Refereed) Published
Abstract [en]

It has been suggested that carbon labelling of food, on voluntary or non-voluntary basis, could reduce emissions of greenhouse gases. However, there is limited empirical evidence on the influence of such labels on consumer purchases. The purpose of this study was to investigate whether voluntary carbon labelling affects the demand for milk. A randomized field experiment was conducted in 17 retail stores in Sweden, where a sign provided consumers with qualitative information about the carbon impact of climate-certified milk. The results suggest that the sign increased the demand for the climate-certified milk by approximately 6-8%, and the result is robust to alternative model specifications. The effect is entirely driven by large stores, such as supermarkets. We find no statistically significant impact on total milk sales, and the dataset is too small to verify the consequences for other milk brands. The effect on the demand for the labelled milk is short-lived. (C) 2015 The Authors.

Place, publisher, year, edition, pages
2016. Vol. 58, p. 14-23
Keywords [en]
Carbon labelling, Milk, Randomized controlled trial, Consumer demand, Lagged effects
National Category
Environmental Sciences
Identifiers
URN: urn:nbn:se:sh:diva-36590DOI: 10.1016/j.foodpol.2015.11.002ISI: 000369212500002Scopus ID: 2-s2.0-84949009498OAI: oai:DiVA.org:sh-36590DiVA, id: diva2:1258038
Projects
COMPLEX project
Funder
Swedish Energy Agency, 354444-1EU, FP7, Seventh Framework Programme, 308601Available from: 2018-10-23 Created: 2018-10-23 Last updated: 2018-10-23Bibliographically approved

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Elofsson, Katarina

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf