Google Inc has received 54,038 requests to dereference Swedish URLs since the judgement of the Court of Justice of the European Union, C-131/12 Costeja. After examining these requests, Google removed 43.7% of the search results (i.e. 23,613 URLs) but refused to dereference in 56.3% of cases (i.e. 30,425 URLs). In other words, Google refused to grant the dereferencing requests in a little over half of the cases, which corresponds to the average recorded by the American Internet search engine across all European countries.3What kind of help from public authorities may individuals to whom a request for delisting has been denied by the operator of a search engine have at their disposal? In other words, how do the Swedish authorities apply the Google ruling? These are the questions tackled in this paper, first focusing on the manner the Data Protection Authority, the Datainspektion (DI), deals with the issue, then looking at how the courts handle complaints against a search engine operator’s decision not to delist an incriminated URL.