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Bringing the Consumer Back in—The Motives, Perceptions, and Values behind Consumers and Rural Tourists’ Decision to Buy Local and Localized Artisan Food—A Swedish Example
Södertörn University, School of Social Sciences, Business Studies. Södertörn University, School of Social Sciences, ENTER forum.ORCID iD: 0000-0001-8939-1105
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Environmental Science.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Centrum för biologisk mångfald, Sveriges lantbruksuniversitet.
2018 (English)In: Agriculture, E-ISSN 2077-0472, Vol. 8, no 4, article id 58Article in journal (Refereed) Published
Abstract [en]

This article highlights the motivational factors behind consumers’ and tourists’ decisions to buy local artisan cheese in Jämtland (Sweden). Empirically, the case itself diverts from the typical Franco-Mediterranean case in which both the actions of producers and consumers are embedded in historical, long-term culinary traditions and territorial features, nor is it the typical farmers’ market or another market-driven direct produce system. The main purpose is to shed light on the motivational factors behind the purchasing decision of consumers and tourists by studying the attributes that consumers embody in the products. The article is based on two consumer surveys/short interviews, the first conducted in June 2012 and the second in February 2017. The results were tested against/related to the wider local food discussion conceptualized through four types of attributes. Namely, intrinsic and extrinsic attributes; post-modernity and environmental attributes; geographical and territorial attributes; and local and rural development attributes. The results in this article clearly show that consumers value a combination of different attributes from both market-driven direct produce systems and close typicity systems. Therefore, the construction of proximity from the point of view of the consumer can be derived from a complex set of attributes and motivational factors not normally highlighted in the localized food discussion

Place, publisher, year, edition, pages
Basel: MDPI , 2018. Vol. 8, no 4, article id 58
Keywords [en]
proximity; consumers’ motivational factors; local food systems; localized food systems; typicity; food attributes; close typicity food system
National Category
Social and Economic Geography
Research subject
Politics, Economy and the Organization of Society
Identifiers
URN: urn:nbn:se:sh:diva-34922DOI: 10.3390/agriculture8040058Scopus ID: 2-s2.0-85046441253Local ID: 3299/3.1.1/2016OAI: oai:DiVA.org:sh-34922DiVA, id: diva2:1202910
Projects
Biologiskt kulturarv som bärkraftig värdeskapareBland getter och kor - lokala produktionssystem av mervärdesostar i europa - en komparation
Funder
Swedish Research CouncilInterreg Sweden-NorwayAvailable from: 2018-05-02 Created: 2018-05-02 Last updated: 2018-05-22Bibliographically approved

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Rytkönen, PaulinaBonow, Madeleine

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