sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Forty years of IKEA kitchens and the rise of a neoliberal control of domestic space
Södertörn University, School of Culture and Education, Swedish Language.ORCID iD: 0000-0002-3176-7226
Örebro University.
2018 (English)In: Visual Communication, ISSN 1470-3572, E-ISSN 1741-3214Article in journal (Refereed) Epub ahead of print
Abstract [en]

This article uses a social semiotic approach to look at the representations and designs of kitchens in the IKEA catalogue from 1975 until 2016. The authors find a shift from function to lifestyle of the order observed by scholars of advertising. But using Fairclough’s concepts of ‘technologization’ in Discourse and Social Change (1992) and Van Leeuwen’s New Writing (2006) concept, they are able to dig deeper to show that there are four stages of kitchen that become, they argue, more and more codified, with increasing prescription over the meaning of space and also regarding what takes place there. Such coding aligns with the ideas, values and identities of neoliberalism: ‘flexible’, ‘dynamic’, ‘creative’, ‘solutions’ and ‘self-management’. The authors show how the features of New Writing allow a suppression of actual causalities and context, and permit symbolic and indexical meanings to take over. Domestic life itself becomes technologized, coded and stripped down to a number of symbols and indexical meanings which assemble easily into the requirements of the neoliberal order.

Place, publisher, year, edition, pages
2018.
Keyword [en]
furniture design, IKEA, multimodality, neoliberalism, New Writing, semiotics
National Category
Other Humanities not elsewhere specified Media Studies
Research subject
Studies in the Educational Sciences
Identifiers
URN: urn:nbn:se:sh:diva-34774DOI: 10.1177/1470357218762601OAI: oai:DiVA.org:sh-34774DiVA, id: diva2:1191367
Available from: 2018-03-19 Created: 2018-03-19 Last updated: 2018-03-20Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full text

Authority records BETA

Ledin, Per

Search in DiVA

By author/editor
Ledin, Per
By organisation
Swedish Language
In the same journal
Visual Communication
Other Humanities not elsewhere specifiedMedia Studies

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 39 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf