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"Som person är du nyfiken, framåtlutad och tycker om att ha många kontakter": En analys av genreförändring i platsannonser för kommunikatörer från 1997-2017
Södertörn University, School of Culture and Education, Swedish Language.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this bachelor thesis is to examine if one can find a change within the genre job advertisements for communicators, and in extension, the profession as a whole, during the time period 1997-2017. By studying the schematic structures of job advertisements as a genre text at large, and specifically the rhetoric strategies used when presenting requirements, I will be attempting to answer these questions through a genre analysis. The material consists of 24 job advertisements in total, 8 from each year of 1997, 2007 and 2017. The texts from 1997 have been acquired by searching through the job section of the Swedish daily newspaper Dagens Nyheter, from issues published from October to December 1997. However, the material from 2007 and 2017 both come from the Swedish Public Employment Service, Arbetsförmedlingen. To find texts from 2007 the archive at the Swedish Public Employment Service had to be advised, seeing as they are no longer posted on their website. All the job advertisements from 2017 however have been found and downloaded from the website.

                      Theoretically this study mainly lies on Vijay K Bhatias genre analysis, and his methodology when analyzing genres and their communicative purpose as well as their schematic structure. The analysis goes on to analyze the rhetoric strategies used within the job advertisements requirements-section, then using systemic-functional grammar (SFG) to make clear the linguistic configuration. The results of the analysis show that both change and stability within the genre can be found. Regarding the changes, the schematic structures, in regards to content, becomes larger. Both regarding the number of moves in total and the number of different moves used. In addition, the analysis tells us that the ideal applicant in 2017 is an independent communicator who has a talent for networking and connecting with new people, in contrast to the communicator in 1997, who primarily is a good writer with an ability to work together.

Place, publisher, year, edition, pages
2017. , p. 58
Keywords [en]
Genre analysis, genre change, systemic-functional grammar, job advertisement, informer, communicator
Keywords [sv]
Genreanalys, genreförändring, systemisk-funktionell grammatik, platsannons, informatör, kommunikatör
National Category
Languages and Literature
Identifiers
URN: urn:nbn:se:sh:diva-34771OAI: oai:DiVA.org:sh-34771DiVA, id: diva2:1191011
Subject / course
Swedish
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2018-03-16 Created: 2018-03-16 Last updated: 2018-03-16Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf