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Kunniga kvinnor och mjuka män: en socialsemiotisk studie om vem som givs plats på tidningen QX omslag
Södertörn University, School of Culture and Education.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Wise Women and Meek Men : A socio-semiotic study about who’s given space on the cover of QX-magazine (English)
Abstract [sv]

Denna studie söker finna svar på vem, i fråga om vilka könsgrupper, som givits plats på tidningen QX omslag, i första hand gällande textelementet, i andra hand gällande det visuella. Studien skapas i spåren av genusforskaren Yvonne Hirdmans teorier om att den mansdominerande roll som generellt finns i samhället och ger kvinnor en lägre social status inte är någonting som ligger oss i naturen utan skapas och återskapas, samt Embretsén och Palmbergs studie ”En enfärgad regnbåge” som presenterar en underrepresentation av kvinnor i tidningen QX. Materialet består av 36 omslag av tidningen QX hämtade under tre år mellan 2015 och 2017. Detta görs med grunden i den systemisk-funktionell grammatiken, diskursanalys samt en multimodal analys för att få del av både det ideationella betydelserna i texterna samt hur budskap presenteras visuellt. Resultatet visar på en jämn frekvens av könsfördelningen men en ojämlik konstruktion där QX vänder på stereotyper av kvinnligt och manligt, vilket grundar sig i en styrande manlig blick.

Abstract [en]

This study seeks to find answers to whom, in terms of which gender group, is given space on the QX magazine cover. Primarily with focus on text elements, secondarily the visual aspects. The study is created in the traces of gender researcher Yvonne Hirdman's theories concerning the male dominance that is generally found in society, and which gives women a lower social status. Hirdman points out that this inequality is being created and recreated, as well as Embretsén and Palmberg's study "A Monochrome Rainbow" presents an underrepresentation of women in QX magazine. The research material consists of 36 covers from the QX magazine, published between 2015 and 2017. The study is based on systemic-functional linguistics, discourse analysis and a multimodal analysis to cover both the ideational meanings of the texts as well as how messages are presented visually. The result shows an even frequency of gender distribution, but an uneven design in which QX turns on stereotypes of female and male, which is based on a ruling male point of view.

Place, publisher, year, edition, pages
2017. , p. 41
Keywords [en]
Text analysis, SFL, Multimodality, Social semiotics, QX, LGBTQ, Norm
Keywords [sv]
Textanalys, SFG, Multimodalitet, Socialsemiotik, QX, HBTQ, Norm
National Category
Languages and Literature Gender Studies
Identifiers
URN: urn:nbn:se:sh:diva-34552OAI: oai:DiVA.org:sh-34552DiVA, id: diva2:1180815
Subject / course
Swedish
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2018-02-08 Created: 2018-02-06 Last updated: 2018-02-08Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf