While Tourism in Sweden is booming, the Stockholm Archipelago seems to be at a standstill at best (Tillväxtverket 2016) Attempts at seasonal prolongation show no clear results. Archipelago Business Development is a 3-years EU-Interreg project commenced October 2016 aiming at business model improvement. At Södertörn University, students from Tourism studies, Business Studies and Media Technology are enrolled. The project is on the Swedish side currently recruiting businesses to participate in the project. Pilots using course work, where students find their own empirical objects include intermediate level projects in Net-based Information Systems, Tourism innovation projects pursuing improvements in business models. Several bachelor, and master essays are under way. Students are to interact with entrepreneurs through business clinics –speed-dating like consultancies where the business bring their problems and students collaborate in teams to suggest solutions to the problems, possibly backed up by experts. Also, there is to be an accelerator programme where a selected number of entrepreneurs are in for a long term business model development project of longitudinal character, where students may join at a certain point or follow the process. In April 24th, there will be a student kick-off at Södertörn University with participants from the business side, municipalities and Swedish project partners and on April 26th, the corresponding event will be in Turku with all project partners. Expectations are that students will get a closer grip on the reality of businesses. At the time of the conference, experience from this pedagogical experiment will have some results to discuss.