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"Allt vi säger och gör ska andas vårt löfte": Begriplighet och varumärkesbyggande i en myndighets strategidokument
Rehnberg, Hanna Sofia
Södertörn University, School of Culture and Education, Swedish Language. Södertörn University, School of Social Sciences, Academy of Public Administration.
ORCID iD:
0000-0002-6262-4607
2017 (Swedish)
In:
Svenskans beskrivning 35: Förhandlingar vid trettiofemte sammankomsten : Göteborg 11–13 maj 2016 / [ed] Emma Sköldberg, Maia Andréasson, Henrietta Adamsson Eryd, Filippa Lindahl, Sven Lindström, Julia Prentice & Malin Sandberg, Göteborg: Institutionen för svenska språket, Göteborgs universitet , 2017, p. 301-313
Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Göteborg: Institutionen för svenska språket, Göteborgs universitet , 2017. p. 301-313
Series
Göteborgsstudier i nordisk språkvetenskap, ISSN 1652-3105 ; 29
Keywords [sv]
strategisk kommunikation, myndighetskommunikation, varumärke, begriplighet, strategidokument, policydokument
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Specific Languages
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URN:
urn:nbn:se:sh:diva-33529
Local ID: 56/3.1.1/2013
ISBN:
978-91-87850-64-6 (print)
OAI: oai:DiVA.org:sh-33529
DiVA, id:
diva2:1146385
Conference
Svenskans beskrivning 35
Projects
Trafikverket, en modern myndighet
Funder
Swedish Transport Administration
Available from:
2017-10-02
Created:
2017-10-02
Last updated:
2020-10-27
Bibliographically approved
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Svenskans beskrivning 35
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Rehnberg, Hanna Sofia
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Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-33529
Direct link
http://sh.diva-portal.org/smash/record.jsf?pid=diva2:1146385
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
harvard-anglia-ruskin-university
apa-old-doi-prefix.csl
sodertorns-hogskola-harvard.csl
sodertorns-hogskola-oxford.csl
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
harvard-anglia-ruskin-university
apa-old-doi-prefix.csl
sodertorns-hogskola-harvard.csl
sodertorns-hogskola-oxford.csl
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
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html
text
asciidoc
rtf
html
text
asciidoc
rtf
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