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"Allt vi säger och gör ska andas vårt löfte": Begriplighet och varumärkesbyggande i en myndighets strategidokument
Södertörn University, School of Culture and Education, Swedish Language. Södertörn University, School of Social Sciences, Academy of Public Administration.
2017 (Swedish)In: Svenskans beskrivning 35: Förhandlingar vid trettiofemte sammankomsten : Göteborg 11–13 maj 2016 / [ed] Emma Sköldberg, Maia Andréasson, Henrietta Adamsson Eryd, Filippa Lindahl, Sven Lindström, Julia Prentice & Malin Sandberg, Göteborg: Institutionen för svenska språket, Göteborgs universitet , 2017, 301-313 p.Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Göteborg: Institutionen för svenska språket, Göteborgs universitet , 2017. 301-313 p.
Series
Göteborgsstudier i nordisk språkvetenskap, 29
Keyword [sv]
strategisk kommunikation, myndighetskommunikation, varumärke, begriplighet, strategidokument, policydokument
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URN: urn:nbn:se:sh:diva-33529ISBN: 978-91-87850-64-6 (print)OAI: oai:DiVA.org:sh-33529DiVA: diva2:1146385
Conference
Svenskans beskrivning 35
Available from: 2017-10-02 Created: 2017-10-02 Last updated: 2017-10-03Bibliographically approved

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Svenskans beskrivning 35

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Rehnberg, Hanna Sofia

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CiteExportLink to record
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