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Huddinge kommun destinationsutveckling och marknadsföring
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose: The purpose of this study is to investigate how Huddinge municipality works with destination development and marketing.

Method: We have used both quantitative and qualitative method. Data has been collected from primary and secondary sources relevant to the study.

Theory: Consists of theories of destination, marketing, development.

Result: The result of the study is that a municipality today can do without tourism.

Abstract [sv]

Syfte: Syftet med denna studie är att undersöka hur Huddinge kommun arbetar med destinationsutveckling och marknadsföring

Metod: Vi har använt oss av kvantitativ och kvalitativ metod. Data har samlats in från primära och sekundära källor som är relevanta för studien.

Teori: Består av teorier om destination, marknadsföring, utveckling och vem som räknas som turist.

Resultat: Studiens resultat är att en Svensk kommun idag kan klara sig utan turism.

Place, publisher, year, edition, pages
2017. , 46 p.
Keyword [en]
Tourism, Destination Development, Marketing
Keyword [sv]
Turism, destinationsutveckling, marknadsföring
National Category
Other Social Sciences
Identifiers
URN: urn:nbn:se:sh:diva-33514OAI: oai:DiVA.org:sh-33514DiVA: diva2:1145628
Subject / course
Tourism Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2017-09-29 Created: 2017-09-29 Last updated: 2017-09-29Bibliographically approved

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ae9d09146ae908bb1b6df975ed9ef404b1c8ede53c76ecc3b185fbf70256651e5259f235b4d6153d75fdd772a5730dfbf1098411010b9c8646f3bf3300dce695
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf