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Fundraising as a theatrical event
Södertörn University, School of Social Sciences, Academy of Public Administration.ORCID iD: 0000-0003-1477-2493
Södertörn University, School of Social Sciences, Political Science.ORCID iD: 0000-0003-0634-4157
2017 (English)In: International Journal of Nonprofit & Voluntary Sector Marketing, ISSN 1465-4520, E-ISSN 1479-103X, no 4, e1594Article in journal (Refereed) Published
Abstract [en]

This paper introduces and elaborates the notion of fundraising as a theatrical event. By exploring the theatrical setup, as well as social context, of two elite fundraising events that took place at almost the same time and place and for the same cause, the authors disentangle different components that are at play in a fundraising event. The paper shows that a fundraising event needs to align sensory, artistic, and symbolic theatrical levels to convey the desirability of the fundraising cause. In addition, not only the economic but also the social and cultural capitals of the hosts of the event may be of relevance to the fundraising.

Place, publisher, year, edition, pages
2017. no 4, e1594
National Category
Political Science
Identifiers
URN: urn:nbn:se:sh:diva-33502DOI: 10.1002/nvsm.1594Scopus ID: 2-s2.0-85035122642OAI: oai:DiVA.org:sh-33502DiVA: diva2:1144914
Available from: 2017-09-27 Created: 2017-09-27 Last updated: 2018-01-04Bibliographically approved

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Weinryb, NoomiTurunen, Jaakko

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