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Search results: Stockholm Archipelago (152): En innehållsanalytisk undersökning av hemsidan TripAdvisor och dess skribenters omdömen om logiverksamheter i Stockholms skärgård
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med denna uppsats var att undersöka hur logiverksamheter i Stockholms skärgård har recenserats på hemsidan TripAdvisor samt hur resesidans recensionsverktyg är utformat. Den metod som tillämpades var en innehållsanalys av 152 omdömen vid TripAdvisor. Vidare genomfördes observationer av hemsidan samt av dess poängsystem TripCollective. Fyra artiklar valdes som teoretisk utgångspunkt för denna uppsats. De två första artiklarna diskuterar hur konsumenter väljer att agera utifrån recensioner online. Vidare diskuteras i de två senare artiklarna vilka komponenter som är mest förekommande i omdömen om hotell. Undersökningen resulterade i ett empiriskt material som påvisar att TripAdvisors recensionsverktyg är utformat utifrån ett antal riktlinjer och förslag att följa. Om riktlinjer inte följs av hemsidans skribenter är det inte möjligt att publicera ett omdöme. De områden som var mest förekommande i omdömen om hotell och vandrarhem i Stockholms skärgård var följande: Restaurang (18 %), Logi (16 %), Värdskap (15 %) samt Miljö (14 %). Framtida konsumenter kan påverkas av skribenters förmedlade omdömen genom hemsidans poängsystem och dess recensionsverktyg TripCollective.

Abstract [en]

The aim of this study was to investigate how hotels and hostels in the archipelago of Stockholm has been reviewed on the website TripAdvisor. Another aim was to analyse how TripAdvisor’s review system is constructed. The used method for this study was content analysis of 152 reviews collected from TripAdvisor. Moreover, observations of TripAdvisor's review system and its point system TripCollective were executed. Four articles were chosen as the theoretical framework for the study in which the authors of the first two articles discuss how consumers choose to act based on reviews online. The authors of the second two articles discuss which components are most frequent in reviews about hotels. The study resulted in an empirical material which demonstrated that TripAdvisor's review system is designed with regards to a number of guidelines and suggestions. These guidelines and suggestions can, or have to be, followed in order to create and publish a review. The most frequent themes in the reviews regarding hotels and hostels in the archipelago of Stockholm were Restaurant (18 %), Accommodation (16 %), Hostship (15 %) and Environment (14 %). Future consumers can be influenced by the writers reviews due to TripAdvisors review system and point system TripCollective.

Place, publisher, year, edition, pages
2017. , 40 p.
Keyword [en]
archipelago, credibility, customer satisfaction, eWOM, Stockholm, TripAdvisor
Keyword [sv]
eWOM, gästnöjdhet, skärgård, Stockholm, TripAdvisor, trovärdighet
National Category
Social and Economic Geography
Identifiers
URN: urn:nbn:se:sh:diva-33495OAI: oai:DiVA.org:sh-33495DiVA: diva2:1144319
Subject / course
Tourism Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2017-09-26 Created: 2017-09-26 Last updated: 2017-09-26Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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Output format
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