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CSR Kommunikation: En kvalitativ studie hur svenska hotell väljer att kommunicera CSR
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet: Denna studie syftar på att söka en ökad förståelse kring hur svenska hotell arbetar med CSR samt vilka strategier hotellen tillämpar för att kommunicera ut sitt CSR arbete.

Metod: För att kunna svara på syftet har valet gjorts att använda kvalitativa metod genom att intervjua åtta hotell som verkar i Sverige.

Teoretiskt perspektiv: Denna studie har använt teorier som består av CSR som begrepp, för respektive nackdelar, kommunikationsstrategier, sociala medier, hållbar kommunikation 

Resultat: Alla de intervjuade hotellen arbetar med CSR. De flesta hotellen ser inga större nackdelar med att kommunicera ut CSR. Vilket ansvar hotellen själva anser att de har varierar i stor utsträckning. Kommunikationen är till störst utsträckning envägskommunikation.

Abstract [en]

Purpose: This study aims at seeking a better understanding of how Swedish hotels work with CSR and what strategies the hotels apply to communicate their CSR work.

Method: To be available to answer the purpose, the choice has been made to use a qualitative method by interviewing eight hotels t in Sweden.

Theoretical perspective: This study has used theories consisting of CSR as concepts, advantages and disadvantages, communication strategies, social media, sustainable communication

Result: All the interviewed hotels work to a certain extent with CSR. Most hotels do not see any major disadvantages of communicating CSR. What responsibility the hotels themselves think they have vary to a large extent. Communication is the widest possible one-way communication

Place, publisher, year, edition, pages
2017. , 45 p.
Keyword [en]
CSR, communication, social responsibility, hotel, sustainability, communication strategies
Keyword [sv]
CSR, kommunikation, samhällsansvar, Hotell, hållbarhet, kommunikationsstrategier
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:sh:diva-33358OAI: oai:DiVA.org:sh-33358DiVA: diva2:1140271
Subject / course
Tourism Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2017-09-12 Created: 2017-09-11 Last updated: 2017-09-12Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf