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Factors for Elderly Use of Social Media for Health-Related Activities
Luleå University of Technology / University of Vaasa, Vaasa, Finland.
Linnéuniversitetet.
Linnéuniversitetet.
2016 (English)In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 33, no 12, 1134-1141 p.Article in journal (Refereed) Published
Abstract [en]

Elderly individuals are increasingly using social media sites to access health-related information. Using responses from 610 elderly individuals in Sweden to a large-scale questionnaire survey, this study examines technology acceptance model and sociodemographic factors that positively influence elderly individuals' use of social media for health-related activities. The results show evidence of a positive association between general technology use experience, attitudes toward technology use, age, or gender, and the use of social media for health-related activities. Technology attitudes strengthen the effect on social media use for health-related activities regarding general use of technology, for older individuals, and among females.

Place, publisher, year, edition, pages
2016. Vol. 33, no 12, 1134-1141 p.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:sh:diva-33253DOI: 10.1002/mar.20949ISI: 000387777000015OAI: oai:DiVA.org:sh-33253DiVA: diva2:1137575
Available from: 2016-12-15 Created: 2017-08-31Bibliographically approved

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Oghazi, Pejvak

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