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Effects of ethical ideologies and perceptions of CSR on consumer behavior
University of Leeds, UK.
Linnéuniversitetet.
University of Leeds, UK.
2016 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 69, no 11, 4964-4969 p.Article in journal (Refereed) Published
Abstract [en]

The mutual dependence of businesses and society has emphasized the growing importance of the concept of corporate social responsibility (CSR). Despite the fact that CSR has emerged as one of the leading management concerns worldwide, both businesses and academia have largely ignored its application in developing countries. This study aims to fill these gaps by examining consumer perceptions of CSR and their role in the relationships between consumers' ethical ideologies (i.e., idealism and egoism) and evaluations of a company's product offerings. An empirical study among Vietnamese consumers shows that consumers perceive CSR in four dimensions economic, ethical, philosophical, and legal. Different ethical ideologies have different effects on consumer perceptions of CSR; for example, idealism positively affects these perceptions, whereas egoism's effect is negative. Furthermore, the perceptions of CSR fully mediate the relationships between idealism/egoism and product evaluation.

Place, publisher, year, edition, pages
2016. Vol. 69, no 11, 4964-4969 p.
Keyword [en]
Corporate social responsibility, Idealism, Egoism, Product evaluation, Ethical ideology, Consumer perception
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:sh:diva-33249DOI: 10.1016/j.jbusres.2016.04.060ISI: 000383936800040Scopus ID: 2-s2.0-84964852268OAI: oai:DiVA.org:sh-33249DiVA: diva2:1137554
Available from: 2016-10-27 Created: 2017-08-31Bibliographically approved

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Oghazi, Pejvak

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  • de-DE
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  • nn-NB
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