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Resekatalogens historia: En kvalitativ undersökning om hur svenska researrangörer jobbat med målgrupper och hur de framställt manligt och kvinnligt.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to conduct a historical survey of two swedish tour operators and how they arrange a charter destination for different target groups. The purpose is also to review the material from a gender perspective, starting in the 1950s up until today. The study has been based on a qualitative research approach where text and image analysis was applied as the primary method, which was also supplemented by two interviews. The empirical material has mainly been taken from archives and consisted of travel catalogs issued by swedish tour operators Ving and Fritidsresor. Previous research related to the research field as well as theoretical references on visual communication, gender studies, target groups and semiotics have been used as aid to review and analyze the empirical material. The results show that there were different gestures of men and women and what has historically been considered masculine and feminine. The target groups were initially couples but eventually extended to young people and families with children.

Abstract [sv]

Denna studie har som syfte att göra en historisk undersökning om två svenska researrangörer och hur de framställt en charterdestination gentemot olika målgrupper samt granska materialet ur ett genusperspektiv från 1950-talet och fram till nu. Undersökningen har utgått ifrån en kvalitativ ansats där text- och bildanalys tillämpats som den primära metoden vilket även kompletterats med två intervjuer. Det empiriska materialet har framförallt hämtats från arkiv och bestått av resekataloger. Tidigare forskning relaterat till ämnet samt teoretiska utgångspunkter om visuell kommunikation, genus, målgrupper och semiotik har använts som hjälpmedel för att granska och analysera det empiriska materialet. Resultatet visar på att det funnits olika gestaltningar av män och kvinnor och vad som anses som manligt och kvinnligt historiskt sett. Målgruppen var till en början framförallt par men utökades så småningom även till ungdomar och barnfamiljer.

Place, publisher, year, edition, pages
2017. , 81 p.
Keyword [en]
Charter, Gender, Target groups, Tourism brochures
Keyword [sv]
Charter, Genus, Målgrupper, Resekataloger
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:sh:diva-33160OAI: oai:DiVA.org:sh-33160DiVA: diva2:1135645
Subject / course
Tourism Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2017-08-24 Created: 2017-08-23 Last updated: 2017-08-24Bibliographically approved

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ce328e0d0cec85f5b510380f465c0bd2adb910c322322c7f4d19dbc9422560a0a4a2b7f180b59374ad619ca16327b410d94f44a23b1de39a14b4e51af491c104
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf