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Radisson SAS - Varför har deras företagskunder valt dem, och varför stannar de kvar
Södertörn University College, School of Communication, Technology and Design.
Södertörn University College, School of Communication, Technology and Design.
2008 (Swedish)Independent thesis Basic level (degree of Bachelor), 15 points / 22,5 hpStudent thesis
Abstract [en]

Purpose: The purpose of this essay is to study how the hotel chain Radisson SAS works with prolonged customer relations with their business clients, with other words the clients that have business agreements with them.

Methods: This study will contain an inductive approach and qualitative methods. The qualitative research method is in the shape of a deep interview with the sales manager of Radisson SAS and qualitative interviews of chosen business clients to the hotel.

Results: The results of this investigation show that business clients are controlled by what kind of agreements their company has.

The companies sign agreements with hotels and hotel chains that are able to satisfy big parts of their needs, if not all of them.

With the help of flexible solutions, a well known brand, and good relations, Radisson SAS has made sure that their business clients have prolonged their agreements.

They are a global hotel chain near transports, and business clients feel secure with Radisson SAS.

Place, publisher, year, edition, pages
2008. , p. 43
Keywords
Customer loyalty, Customer relations, Hotel industry, Business traveler
Identifiers
URN: urn:nbn:se:sh:diva-1880OAI: oai:DiVA.org:sh-1880DiVA, id: diva2:113556
Presentation
(English)
Uppsok
samhälle/juridik
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Available from: 2008-10-30 Created: 2008-10-21 Last updated: 2008-10-30Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf