sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Radisson SAS - Varför har deras företagskunder valt dem, och varför stannar de kvar
Södertörn University College, School of Communication, Technology and Design.
Södertörn University College, School of Communication, Technology and Design.
2008 (Swedish)Independent thesis Basic level (degree of Bachelor), 15 points / 22,5 hpStudent thesis
Abstract [en]

Purpose: The purpose of this essay is to study how the hotel chain Radisson SAS works with prolonged customer relations with their business clients, with other words the clients that have business agreements with them.

Methods: This study will contain an inductive approach and qualitative methods. The qualitative research method is in the shape of a deep interview with the sales manager of Radisson SAS and qualitative interviews of chosen business clients to the hotel.

Results: The results of this investigation show that business clients are controlled by what kind of agreements their company has.

The companies sign agreements with hotels and hotel chains that are able to satisfy big parts of their needs, if not all of them.

With the help of flexible solutions, a well known brand, and good relations, Radisson SAS has made sure that their business clients have prolonged their agreements.

They are a global hotel chain near transports, and business clients feel secure with Radisson SAS.

Place, publisher, year, edition, pages
2008. , 43 p.
Keyword
Customer loyalty, Customer relations, Hotel industry, Business traveler
Identifiers
URN: urn:nbn:se:sh:diva-1880OAI: oai:DiVA.org:sh-1880DiVA: diva2:113556
Presentation
(English)
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2008-10-30 Created: 2008-10-21 Last updated: 2008-10-30Bibliographically approved

Open Access in DiVA

fulltext(115 kB)919 downloads
File information
File name FULLTEXT01.pdfFile size 115 kBChecksum SHA-512
d9e335c96c83ddfb1f6361fb867fec2a6e821cbaaff833a988e82b5e9426664e166e6fae46e9b34ebd9c30817d8d80d1a910d451b70bb88fbd032c5dc54da752
Type fulltextMimetype application/pdf

By organisation
School of Communication, Technology and Design

Search outside of DiVA

GoogleGoogle Scholar
Total: 919 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 210 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf