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Corporate Social Responsibility (CSR) i en internationell kontext: En studie om svenska företag i Brasilien
Södertörn University, School of Social Sciences, Business Studies.
Södertörn University, School of Social Sciences, Business Studies.
2017 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [sv]

Huvudsyftet med denna studie är att kartlägga huruvida svenska företag anpassar sina CSR-strategier i en internationell kontext. Studien har även ett delsyfte som ämnar att undersöka koordinationen mellan huvudkontor och dotterbolag samt vilka anledningar som ligger bakom vald strategi. Studien har utförts i form av en fallstudie bestående av en metodtriangulering. Trianguleringen består av kvantitativa innehållsanalyser och kvalitativa semistrukturerade intervjuer. De resultat som frambringats visar att en majoritet av de svenska företagen i studien använder en global CSR-strategi. Dessutom skiljer sig koordinationen, som förväntat, mellan företag som använder en anpassad strategi jämfört med de som använder en global strategi. Slutligen uppvisas delade meningar rörande kulturens inflytande vid val av CSR-strategi.

Abstract [en]

The main purpose with this study is to map whether Swedish companies adapt their CSR strategies in an international context. The purpose is also to examine the coordination between headquarters and subsidiaries and also about the reasons behind the chosen strategy. The study has been carried out through a case study consisting of a triangulation of methods. The triangulation consists of quantitative content analyses and qualitative semi-structured interviews. The findings show that a majority of the Swedish companies in the study uses a global CSR strategy. Additionally, the coordination used by companies with an adaptation strategy differ from the ones used by companies with a global strategy, as expected. Finally, the findings show split opinions considering the influence of culture while choosing CSR strategy.

Place, publisher, year, edition, pages
2017. , 57 p.
Keyword [en]
CSR, CSR strategy, global, glocal, local, national culture, Brazil
Keyword [sv]
CSR, CSR-strategi, global, glokal, lokal, nationskultur, Brasilien
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-33012OAI: oai:DiVA.org:sh-33012DiVA: diva2:1119072
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2017-07-03 Created: 2017-07-03 Last updated: 2017-07-03Bibliographically approved

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Corporate Social Responsibility (CSR) i en internationell kontext av Johan Andersson och Oliver Lindqvist(1508 kB)13 downloads
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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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