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Corporate Social Responsibility inom idrotten: Svenska fotbollsföreningars CSR-arbetes påverkan på sponsorrelationen
Södertörn University, School of Social Sciences, Business Studies.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

De senaste åren har svenska fotbollsföreningars corporate social responsibility blivit alltmer synligt och uppmärksammat. Svenska fotbollsföreningar har ett högt kommersiellt- och underhållningsvärde och de har därför knytit sig an stora sponsorkontrakt. Syftet med den här undersökningen är att öka förståelsen om hur svenska fotbollsföreningars corporate social responsibility upplevs påverka sponsorrelationen. Teorierna som används i undersökningen är The Pyramid of Corporate Social Responsibility, Intressentteorin och forskning gällande relationer. En kvalitativ forskningsmetod har använts och intervjuer har genomförts med fotbollsföreningar och sponsorer. Slutsatsen av undersökningen är att svenska fotbollsföreningars corporate social responsibility upplevs ha en positiv inverkan på sponsorrelationen. 

Abstract [en]

Regarding the last years increasing corporate social responsibility of Swedish football clubs or at least the increasing visibility of it was the main interest of this study. Swedish football has a high commercial and entertainment value and has many big sponsors.

The purpose of this study was to increase the understanding of the corporate social responsibility of Swedish football clubs and its impact on the relationship between sponsor and football club. The theories selected was The Pyramid of Corporate Social Responsibility, Stakeholder theory and research regarding business relationships and was used to analyze the result of the study. A qualitative method was used and interviews with football clubs and with sponsors of the clubs were made. The conclusion of the study is that the corporate social responsibility of football clubs is perceived to have an positive impact on the relationship between sponsor and football club. 

Place, publisher, year, edition, pages
2017. , 36 p.
Keyword [sv]
Corporate Social Responsibility, CSR, Sponsring, Fotboll, Sponsorrelation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-32971OAI: oai:DiVA.org:sh-32971DiVA: diva2:1116079
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2017-06-29 Created: 2017-06-27 Last updated: 2017-06-29Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf