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Konsumenters attityd mot varumärken: En studie om produktplacering
Seez, Marina
Södertörn University, School of Social Sciences.
Bubic, Dajana
Södertörn University, School of Social Sciences.
2017 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2017. , p. 105
Keywords [en]
Product placement, brands, advertising, marketing, movies, television
Keywords [sv]
Produktplacering, varumärken, reklam, marknadsföring, film, TV-serier
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:sh:diva-32840
OAI: oai:DiVA.org:sh-32840
DiVA, id:
diva2:1110404
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Oghazi, Pejvak
Södertörn University, School of Social Sciences, Business Studies.
Available from:
2017-06-16
Created:
2017-06-15
Last updated:
2017-06-16
Bibliographically approved
Open Access in DiVA
fulltext
(1248 kB)
726 downloads
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FULLTEXT01.pdf
File size
1248 kB
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SHA-512
98cac3899505887cdc2c3ae834671fea722939e054b76727b555dc9ad4ef555563ddc41e461f18e0f2c58a88848db47fa9971b95acd002659e7a426db6386cbe
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School of Social Sciences
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Business Administration
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Total: 726 downloads
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Total: 703 hits
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Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32840
Direct link
http://sh.diva-portal.org/smash/record.jsf?pid=diva2:1110404
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
harvard-anglia-ruskin-university
apa-old-doi-prefix.csl
sodertorns-hogskola-harvard.csl
sodertorns-hogskola-oxford.csl
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
harvard-anglia-ruskin-university
apa-old-doi-prefix.csl
sodertorns-hogskola-harvard.csl
sodertorns-hogskola-oxford.csl
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
Output format
html
text
asciidoc
rtf
html
text
asciidoc
rtf
Create
Close
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