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A social marketing perspective on road freight transportation of fresh fruits and vegetables: a Slovene case
University of Ljubljana, Ljubljana, Slovenia.
University of Ljubljana, Ljubljana, Slovenia.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Environmental Science.
2017 (English)In: Ekonomska Istrazivanja, ISSN 1331-677X, E-ISSN 1848-9664, Vol. 30, no 1, 1132-1151 p.Article in journal (Refereed) Published
Abstract [en]

With the large increase in transportation over the last decades and the associated negative impacts upon the environment and society, a more sustainable use of transport is a crucial policy issue. This analysis focuses on road freight transport of selected produce (carrots, cabbage, apples and pears) with the aim to appraise the sustainability of road freight transport of these for the Slovene market. To this end, we take into account self-sufficiency, import and export features, transport needs, produce origin and prices differences between domestic and non-domestic produce. The method used for obtaining transported quantities, exported from and imported to the county, was material flow accounts (MFA). Then we undertook an analysis of sustainability of road transport of produce where we considered the country's transport needs. The study finds that road freight transport for selected produce is not sustainable. Recognising the normative dimensions of sustainability, the role of social marketing in this context is explored and suggestions on how to promote more sustainable transport solutions advanced.

Place, publisher, year, edition, pages
2017. Vol. 30, no 1, 1132-1151 p.
Keyword [en]
Self-sufficiency, freight transport, import, sustainability, social marketing, Slovenia
National Category
Environmental Sciences Social and Economic Geography
Identifiers
URN: urn:nbn:se:sh:diva-32729DOI: 10.1080/1331677X.2017.1314820ISI: 000401855600001OAI: oai:DiVA.org:sh-32729DiVA: diva2:1106726
Available from: 2017-06-08 Created: 2017-06-08 Last updated: 2017-06-08Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf