The aim of this study is to investigate knowledge, perceptions and attitudes towards cardiovascular diseases and obesity among men and women and current health strategies in Babati, Tanzania. The results of this study can contribute to answers about where focus needs to be added for preventive health interventions. In order to answer the research questions of this study, a qualitative field study was conducted in Babati town, Tanzania during three weeks in February and March 2017. The theoretical framework used in this study is the Theory of planned behavior, a psychological theory that explains human behavior that is used to understand people’s behavior and decision making. The findings of this study shows that people in Babati have a substantial knowledge, which shows that knowledge does not play an important role in the fight against NCDs since it is increasing anyway. People have a negative attitude towards these diseases but claims that there is still people that has a positive attitude. This study conclude that the main problem is people’s behavior and accepting a lifestyle change rather than lack of knowledge as previous research claims.