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The Reasons Behind Tracing Audience Behavior: A Matter of Paternalism and Transparency
Södertörn University, School of Social Sciences, Journalism. (Journalistik)ORCID iD: 0000-0003-1428-9477
2017 (English)In: International Journal of Communication, ISSN 1932-8036, E-ISSN 1932-8036, Vol. 11, 2178-2197 p.Article in journal (Refereed) Published
Abstract [en]

This article analyzes privacy agreement texts and cookie consent information collected from 60 news sites in three countries (U.S., UK, and Sweden) within the context of paternalism. The goal of this study is to explore how paternalism is present in news media companies’ stated reasons for collecting behavioral data. Twenty-five categories of reasons were identified and divided into six categories: personalization and enhanced user experience, delivery and maintenance of services, internal and corporate use of data, legal reasons, communication with the user, and third-party use of data. The analysis shows that the reasons can be formulated in both paternalistic and nonpaternalistic ways, and that the market-driven logic of Web analytics seems to collide with ethics in a journalistic context.

Place, publisher, year, edition, pages
2017. Vol. 11, 2178-2197 p.
Keyword [en]
behavioral data, privacy, General Data Protection Regulation (GDPR), paternalism, news media and transparency
National Category
Communication Studies
Identifiers
URN: urn:nbn:se:sh:diva-32540OAI: oai:DiVA.org:sh-32540DiVA: diva2:1095693
Note

DOI 1932–8036/20170005 fungerar inte, anmält 170518

Available from: 2017-05-15 Created: 2017-05-15 Last updated: 2017-05-18Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf