Each year the Swedish Language Council compiles a list consisting of new words andcompounds that have been used frequently during the past year. The new Swedish wordsvajpa appeared on the latest list published in december 2015. Svajpa is imported from theEnglish word swipe which means to drag your finger across a mobile phone or a computerscreen. The aim of the study has been to investigate the establishment of svajpa in Swedishnewspapers and web and to find out Swedish journalists’ attitudes to svajpa. Furthermore, Ianalyze in which contexts the new word is used. By ’context’ I am referring to what kind ofnewspaper (e.g. major urban or local newspapers) and which sections in the newspapers(such as finance or technology) the word appears. The first 100 listings from Google areanalyzed by a similar classification to study recurring themes and patterns of usage. Thetheoretical assumptions for this study are language conservation, language planning,establishment and attitudes to language. To find out the establishment of svajpa a corpusstudy has been used as a method using the search tool Mediearkivet Retriever Research.Further, the search tool Google has been chosen as a complement. A survey has also beenconducted to find out the journalists' attitudes to svajpa. The new word was used for the firsttime in 2009 in the Swedish newspaper Pir. Additionally, the result shows that svajpa hasbecome increasingly established since 2015. Svajpa is used in many different contexts onGoogle, such as blog texts and language articles. Furthermore, svajpa is particularly used toswipe on mobile or tablet and on the dating app Tinder. The journalists' attitudes to svajpashows high recognition. Most of the interviewed journalists are familiar with svajpa and usethe word themselves. The answers also shows that it is most common to use svajpa in moreinformal settings rather than at work.