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”Svajpar du höger på en profil [på Tinder] är du intresserad, svajpar du vänster är du inte det”: En korpusstudie om etableringen av nyordet svajpa i svensk tryckt press och på webben
Södertörn University, School of Culture and Education.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
”If you swipe right on a profile [on Tinder], you’re interested, if you swipe left you’re not” : A corpus study of the new word ’svajpa’s establishment in Swedishnewspapers and web. (English)
Abstract [en]

Each year the Swedish Language Council compiles a list consisting of new words andcompounds that have been used frequently during the past year. The new Swedish wordsvajpa appeared on the latest list published in december 2015. Svajpa is imported from theEnglish word swipe which means to drag your finger across a mobile phone or a computerscreen. The aim of the study has been to investigate the establishment of svajpa in Swedishnewspapers and web and to find out Swedish journalists’ attitudes to svajpa. Furthermore, Ianalyze in which contexts the new word is used. By ’context’ I am referring to what kind ofnewspaper (e.g. major urban or local newspapers) and which sections in the newspapers(such as finance or technology) the word appears. The first 100 listings from Google areanalyzed by a similar classification to study recurring themes and patterns of usage. Thetheoretical assumptions for this study are language conservation, language planning,establishment and attitudes to language. To find out the establishment of svajpa a corpusstudy has been used as a method using the search tool Mediearkivet Retriever Research.Further, the search tool Google has been chosen as a complement. A survey has also beenconducted to find out the journalists' attitudes to svajpa. The new word was used for the firsttime in 2009 in the Swedish newspaper Pir. Additionally, the result shows that svajpa hasbecome increasingly established since 2015. Svajpa is used in many different contexts onGoogle, such as blog texts and language articles. Furthermore, svajpa is particularly used toswipe on mobile or tablet and on the dating app Tinder. The journalists' attitudes to svajpashows high recognition. Most of the interviewed journalists are familiar with svajpa and usethe word themselves. The answers also shows that it is most common to use svajpa in moreinformal settings rather than at work.

Place, publisher, year, edition, pages
2017. , 44 p.
Keyword [en]
Svajpa, establishment, corpus study, attitudes, language conservation, language planning
Keyword [sv]
Svajpa, etablering, korpusstudie, attityder, språkvård, språkplanering
National Category
Languages and Literature
Identifiers
URN: urn:nbn:se:sh:diva-32395OAI: oai:DiVA.org:sh-32395DiVA: diva2:1088368
Subject / course
Swedish
Uppsok
Humanities, Theology
Supervisors
Available from: 2017-04-12 Created: 2017-04-12 Last updated: 2017-04-12Bibliographically approved

Open Access in DiVA

fulltext(775 kB)37 downloads
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File name FULLTEXT01.pdfFile size 775 kBChecksum SHA-512
9897b9d2952079595cc9286cc703d3d148fff4fbd266e0125c09c448ba6f633cf717a21afd70bb44eb768e6ef3501f1e84b6c5f31634f908ab3acdd6091fc218
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf