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LoveNepal: En kvalitativ undersökning om hur en hjälporganisation skapar engagemang i sociala medier
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of the study is to analyse how LoveNepal, a non-governmental organization, communicates to create engagement among their audience on Facebook. The theoretical framework is obtained from multimodal and sociosemiotics theory, with focus on different semiotic resources that LoveNepal communicate to engage their receivers.

The results show that LoveNepal use different semiotics resources in images and texts to create proximity and relationship to their receivers. LoveNepal use visual and linguistic resources that can arouse deeper feelings like compassion and empathy, but also a feeling of credibility and trust in the organization. The study also shows that LoveNepal often combine different semiotics resources, that balances and reinforce each other – this is also a way for the organization to engage their audience and make feel that they want to join LoveNepal and save more lives. 

Place, publisher, year, edition, pages
2016. , 45 p.
Keyword [en]
Multimodal analysis, engagement, motivation, Relief organizations, social media, sociosemiotic, Semiotic resources
Keyword [sv]
Multimodal analys, LoveNepal, engagemang, motivation, sociosemiotik, semiotiska resurser, sociala medier, Facebook, hjälporganisation, Love & Hope
National Category
General Language Studies and Linguistics
Identifiers
URN: urn:nbn:se:sh:diva-32242OAI: oai:DiVA.org:sh-32242DiVA: diva2:1081260
Subject / course
Swedish
Uppsok
Humanities, Theology
Supervisors
Available from: 2017-03-14 Created: 2017-03-13 Last updated: 2017-03-14Bibliographically approved

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General Language Studies and Linguistics

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf