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Streamingtjänsternas inverkan på det linjära TV-tittandet: En undersökning om tittandemönster och värdet i tillsammanstittande
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this essay is to study whether streaming services has made a difference in the act of viewing linear TV together with others. The methods used in the research are: a focus group performed with six people, an email-interview with an expert in TV and a general survey used to define the user groups. The results shows that streaming services has had an impact on viewing patterns and also contributed with new ones. The Swedish consumer is more likely to use streaming services everyday except for Fridays, which can be attributed to a tradition called Fredagsmys (friday cosiness), co-viewing primetime TV on Fridays. Co-viewing TV is also affected by streaming services according to our studies, but not nearly as much as the viewing behaviours. We’re using a theory called Diffusion of Innovation to explain the usage of streaming services and why it has not been adopted by everyone as their main platform for viewing media. 

Place, publisher, year, edition, pages
2016. , p. 72
Keywords [en]
Linear TV, streaming services, viewing behaviours, viewing patterns, Social TV
Keywords [sv]
Linjär TV, Streaming, Playtjänster, Tillsammanstittande, tittandemönster, Social TV, Diffusion of innovations
National Category
Media Studies
Identifiers
URN: urn:nbn:se:sh:diva-32119OAI: oai:DiVA.org:sh-32119DiVA, id: diva2:1075533
Subject / course
Media Technology
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2017-02-20 Created: 2017-02-20 Last updated: 2017-02-20Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf